What We Stand For

TCM was founded on and operates by a guiding set of values and beliefs.
We use them in our decisions and actions daily and are proud to share them with you!

 Human Connection

 Transparency

Whole Body Wellness 

Education

Respect

 Community


  • Human connection is essential for a thriving person and community. We are committed to creating a space where you feel at home, seen, heard and cared for every single time.
  • Honesty from start to finish is a right to our consumer and a practice we are confident to offer. We commit to the truth in our supply chain, our products and our brand practices. 
  • Wellness is essential for all. We are speaking to physical wellness AND our mental, spiritual and community wellness as parts to honor that matter to the whole.
  • Providing ongoing research, experts and non-judgmental dialogue is important to ensure each person in our community can feel empowered in their lifestyle choices and purchasing decisions.
  • Everyone's decisions should be honored. The Conscious Merchant guides the individual and community members in evaluating how they can make a difference to improve the health of themselves, their community and our planet.
  • You are our community. Earth is our community. We are a hub for the local makers, community members to be in connection with our clients and brands so together we maintain and co-create a strong society.